Coppola zegt het volgende over zijn keuze voor Sheen voor de hoofdrol:
Charlie is so perfect for the role, but hes not perfect because of the public profile weve seen in the news. Hes incredibly talented as an actor, he has tons of charisma, hes very witty. Hes very funny and charming. You can use your charm sometimes as a problem solver and my character, thats what hes been doing. Hes been sliding through on life, using his charm and wit and charisma to get past some problems. But the problems are still there, and thats the story of the movie On the surface you could make a lot of parallels, but when you see it youll appreciate this character is one we invented together, and he as a performer drew from whatever talents and inclinations he has.
Verder legt Coppola uit hoe de titel samenhangt met hetgene dat we te zien krijgen in de film.
Its not strictly realistic. In the film, because some of the sequences take place in the imagination of the main character, it goes to fantastical circumstances and settings. Theres a western sequence, theres an underground spy-agency sequence. There are some playful touches that, for me, are cued off this main character, whose professional life is creating imagery, stylized imagery like album cover art.
De film staat gepland voor februari 2013.