Bruce Campbell, dit jaar te zien in My Name Is Bruce, schijnt het nieuwe gezicht te zijn van Old Spice producten. De acteur liet op zijn site weten: "Raise your hand if you saw this one coming. Bruce Campbell is the new spokesman for Old Spice. What!? All I know is that I wore Old Spice deodorant while we were making My Name Is Bruce, and all of a sudden, Bruce is the spokesman. Hmmm..."